Visitors don't know what to do
A website is not a brochure. A visitor arrives with a question and wants a next step. If that step is not clear, they leave. Say at the top, in one sentence, what you do and for whom, and give one clear button: call, book, order or request a call.
It doesn't work well on a phone
Most visitors look on their phone. Is the text too small, does it load slowly, or is the button hard to reach? Then they drop off. Open your own website on your phone and try to get in touch within ten seconds. If that isn't easy, you know where to start.
There is no proof
People choose a business that others already trust more quickly. Show what you have done:
- Real photos of your place, your work and your team.
- Customer reviews, with names where allowed.
- Examples of earlier work, with what it achieved.
- Clear prices or a range, so nobody has to guess.
Nobody finds it
A website that doesn't show up in Google gets no visitors. We wrote a separate article about that: how to get found on Google.
Requests get lost
Sometimes requests do come in, but they end up in an inbox nobody checks. Make sure every form lands straight in a place where you see it and follow up. That is how we build it: the website as the start of one system, not as a separate business card. You can see it in our work.