Findability · 2 min read

How to get found on Google as a local business

When someone looks for a barber, a restaurant or a builder, it almost always starts on Google. Often with the name of their town added. If you don't show up there, you don't exist for that customer. The good news: you can sort out a large part of it yourself.

Start with your Google Business Profile

Your business profile is what people see on the map and on the right of the search results. It is free. Fill it in completely: the right category, your address or service area, opening hours, phone number, website and real photos. Keep it up to date, holidays included.

Ask for reviews

Reviews help people choose and show Google your business is active. Simply ask happy customers, for example with a link in your confirmation email or a card at the till. Reply to every review, the critical ones too. Calm and friendly.

Make your website take part

Google has to understand what you do and where. On your website that means:

  • A clear title on every page with what you do and your town.
  • Your name, address and phone number written the same everywhere.
  • A separate page or clear section per service.
  • A website that loads fast and works well on a phone.
  • Real text instead of text only inside images.

Write about your customers' questions

Which questions do you get all the time? Answer them on your website. People search for exactly those questions, and a clear answer shows you know what you are talking about. This article is an example of that.

How we help

We build websites that are findable from day one: fast, clear and in Dutch and English. And we help with your business profile and content, so you stay visible. See our packages or our work.

Frequently asked questions

Does a Google Business Profile cost money?

No, a Google Business Profile is free. You only need a Google account and to verify your business.

How quickly will I be found more often?

A complete business profile can have an effect quickly. Improvements to your website usually take a few weeks to months before you see them pay off.

Do I have to pay for ads to be found?

No, you don't have to. Ads can help, but a good profile, reviews and a strong website are the foundation. In a free call we look at what works best for you.

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